FairFields is the new Dutch initiative for fresh fair produce. Our mission is to offer you fresh fair produce, giving you the option of fairly grown and delicious food. We also offer you the opportunity to find out where your produce really comes from. We are starting with haricots verts, sugar snaps and snow peas. Of course, we have made a conscious choice for produce not grown in Europe. In short, we offer you a true fair trade alternative. 

Our mission
The gap between rich and poor around the world is widening. We are convinced that fair trade can shrink this gap because fair trade strives for a better distribution of wealth and prosperity over all areas of the world.

Respect for people and nature
FairFields wants to make a positive contribution to the lives of the local population in its production areas—both now and in the longer term. We do this by educating the farmers and supporting them in product development. We promote a good balance between the price and quality of our products. With our support and yours, farmers in developing countries can grow high-quality produce and export it at fair rates to Western countries.
 

FairFields also stands for sustainability: together with the local farmers, we develop production methods that put the least possible stress on the environment. For example, we strive for residue-free production and the efficient use of transport lines.

We also see raising awareness as an important part of our mission. We want to make buyers, retail, food service and consumers more familiar with fair trade, making local production sustainable and the positive developments that result.
 

Part of our approach is 100% transparency: we give full insight into the origin of our products through the ‘Explorer’, and in the positive developments that take place within the farming communities thanks to your purchases. We were able to develope the 'Explorer' in collaboration with ICCO, partner of enterprising people.
 

Investing in sustainable, fair economic development
People can build a better life by their own efforts. But fair payment for their labour and products is essential. This is possible through Fairtrade. The Fairtrade brand is growing. Consumers are increasingly choosing fair products from developing countries. And worldwide, more and more companies are striving for fair and sustainable production and trade.

ICCO aims to strengthen the position of Fairtrade producers in the Dutch market by stimulating Western companies to cooperate with enterprises in developing countries. ICCO also shows small-scale producers the way to international markets by providing certification support. That way, they can supply products that are qualitatively and quantitatively attractive to international buyers. ICCO also helps small producers sell their products on the international market by bringing demand (Western companies) and supply (small producers) together. Thus, ICCO provides economic benefits to entrepreneurs, small-scale producers and employees in developing countries. 

In its collaboration with FairFields, ICCO sees opportunities for small farmers in developing countries to expand their sales to the international market with a new product in the Fairtrade segment: fair and delicious produce. And by receiving a fair price for their products, small-scale producers can improve their standard of living and build a better life. For now and in the future. 

Partner for enterprising people
ICCO, organisation for development collaboration, works with people, companies and private organisations in developing countries that are working for a fair and sustainable world. This collaboration has borne much fruit. Access to vital necessities like water, education and food has been improved. In many countries, human rights are now better protected. 

For more information, visit www.icco.nl